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Client:
Lincoln/Mercury
Background:
I wrote and produced these four spots, including a Super Bowl spot directed by Tarsem that was pulled two days before the game because it was “too controversial” while at Y&R Detroit.
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Client:
Lincoln
Copy:
THE RIGHT CAR FOR THE WRONG PLACE.
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Introducing the Lincoln BPS Town Car, the only vehicle in North America to attain the highest level of ballistic protection available. TRAVEL WELL.
Background:
My partner, Carlos, had witnessed drive-by shootings growing up in São Paulo, Brazil. The bullet in the headline was his idea and I thought it was perfect. And the client, a combat veteran, agreed.
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